In 2021, 319.6 billion emails were in circulation every day. Used en masse by companies — both internally and to communicate with their customer and partner ecosystems, this number should reach 376.4 billion by 2025. Having become a preferred vector for threat actors, they do not hesitate to exploit this universal tool to deploy their email phishing campaigns. Therefore, protecting mailboxes is a vital issue for companies wishing to communicate securely with their customers.

Faced with this threat, Google and Yahoo are responding with new requirements for email authentication designed to prevent cybercriminals from abusing it. While this major change is excellent news for consumers, there is little time left for businesses to prepare since these new requirements will be applicable during the first quarter of 2024. 

Email authentication has been a security best practice for several years now. The DMARC protocol (for Domain-based Message Authentication Reporting and Conformance), free of charge for around ten years, constitutes the reference standard for protection against email fraud, a key technique in BEC attacks. (business email compromise) and phishing.

Yet many businesses still need to implement it, a gap they will need to quickly make up for if they want to be able to send emails to Gmail and Yahoo addresses. An adaptation that can, however, prove difficult since it requires a series of technical steps and ongoing maintenance. To meet the requirements within the set deadlines, they must, therefore, have the internal resources or the necessary knowledge, which is different.

What these new requirements mean for businesses

Phishing and email compromise pose significant threats to businesses across all industries. By 2023, 84% of organizations will have faced at least one successful phishing attack.

Dubbed the “$26 billion scam” by the FBI, these attacks result in colossal financial losses for victims. With this growing threat, domain name authentication offers protection by breaking the email attack chain.

DMARC and its associated authentication mechanisms—the Sender Policy Framework ( SPF ) and Domain Key Identified Mail ( DKIM )—work together to secure email and prevent techniques such as email spoofing. , a common tactic in phishing attacks. The SPF protocol, for example, allows the receiving mail server to check whether the incoming email comes from an IP address authorized by the company. Once this verification is done, the cybercriminal cannot usurp the company’s identity, thus protecting employees and customers.

For businesses that communicate with their customers through Gmail and Yahoo services, registering as DMARC today presents two challenges: time and maintenance. Implementing each protocol (DMARC, SPF, and DKIM) involves several steps, which can prove delicate, especially when several domain names are involved. Protocols must then be maintained over time. 

However, this process can be simplified and streamlined by exploring tools that integrate with existing workflows. Additionally, working with a security partner provides access to experienced resources that are typically unavailable in-house.

Prepare well for the requirements of Google and Yahoo. 

There are some subtleties between the requirements imposed by Google and Yahoo. Indeed, Google also provides additional conditions for organizations that send mass emails (5,000 or more per day). However, it remains advisable to implement email authentication best practices regardless of this additional condition to strengthen the company’s security posture and thus reduce the risks associated with email. 

Although the timelines are very short, adopting this practice will help protect staff, teams, and stakeholders across an organization. While Google and Yahoo want to protect their users above all, these new requirements will be just as beneficial for businesses. The impact of harmful emails will reach far beyond customers, so they should, therefore, be seen more as a catalyst to strengthen overall defenses against email-related threats.

With a trusted security partner, authentication experts can guide businesses through the implementation process and help simplify it. They will also help to complete the technical steps and ensure compliance with best practices for optimal and global defense.

Strengthening these defenses with the right technology

Even today, humans are the weak link in the attack chain, and human error is the leading cause of cyber incidents. While user awareness and education significantly reinforce this vulnerability, technical controls such as DMARC protect the entire ecosystem against phishing.

Like any security tool, DMARC is not a silver bullet but a free tool for businesses; it adds an extra layer of protection to strengthen overall defenses. Google and Yahoo’s email requirements present an excellent opportunity for organizations to close their security gaps with expert support and resources available. You don’t have to face this journey alone — leverage the experts and resources to ensure you address email threats holistically.

Also Read : How To Know If Your Email Has Been Read

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Some people do the FNO trading as a full-time job, while others do it part-time alongside other work.
This article will explain the differences between doing it full-time or part-time, and help you figure out which might be best for you.

Advantages and Challenges of Full-Time F&O Trading

Full-time trading offers several advantages and challenges for those willing to commit their time and resources:

Advantages

Dedicated Focus: Full-time trading lets traders focus all day on watching the markets, studying charts, and making trades. This means they can react quickly to opportunities and change their strategies as needed, which is important for staying competitive and making the most of potential profits.

Capitalizing on Opportunities: With more time to watch the market, traders can quickly buy or sell assets when prices change during the day. This helps them make profits by taking advantage of price movements that happen suddenly.

In-depth Analysis: Full-time traders have more time to study and understand companies, charts, and market trends deeply. This helps them make better decisions when buying or selling stocks, increasing their chances of success.

Challenges:

Financial Pressure and Risk: Financial pressure in full-time trading means traders must consistently make profits to cover living expenses and maintain their trading capital. They face the stress of needing to generate enough income solely from trading to sustain their lifestyle.

Emotional stress: Full-time trading can be emotionally demanding, causing feelings of anxiety and pressure to perform. Constantly monitoring your trades and facing the uncertainty of the market can lead to heightened stress levels for traders.

Time commitment: Trading full-time means spending many hours each day researching, analyzing, and monitoring the markets. This time commitment can be demanding, leaving little room for other activities or interests outside of trading.

Advantages and Challenges of Part-Time F&O Trading

Part-time futures and options trading can offer several advantages and present certain challenges as well. Let’s explore both:

Advantages:

Flexibility: Part-time trading lets you participate in markets without giving up your job or other responsibilities. You can choose when to trade, making it easier to balance your work, family, and trading activities.

Reduced Pressure: Unlike full-time trading, part-time trading does not necessarily require individuals to rely solely on trading profits for their livelihood. This can alleviate some of the financial pressure and stress associated with trading as a primary source of income.

Supplemental Income: Part-time trading can earn extra money besides a regular job. This extra income can help achieve financial goals or improve living standards, providing a financial boost without the pressure of relying solely on trading profits.

Challenges:

Time Constraints: Due to their limited availability, those who trade part-time often have less time for thorough market analysis and research. This can make it difficult to make well-informed trading decisions.
Limited Availability

During Market Hours: Due to specific trading hours, part-time traders might struggle to keep track of market movements. This means they could miss chances to make trades or react promptly to changes in the market.

Difficulty in Managing Risk: Limited time for managing risks may lead to difficulties in protecting against potential losses. This could increase vulnerability to significant financial setbacks, as adequate risk management is crucial in options and futures trading.

Full Time Profession vs Part Time F&O trading: Which is Better?

Full-time professions offer stability and growth, while part-time F&O trading provides flexibility and potential high returns, but with market risks.

The choice depends on individual financial goals, risk tolerance, and time commitment. Informed decisions based on thorough research are crucial in both paths. Balancing both is also an option. The “better” choice is highly personal.

Conclusion

Whether you trade all the time or just part of it, it’s important to know what you want and what you can do. Both ways of trading have good and bad points, so finding what works for you is really important.

Also Read : Intraday Trading Strategies: A Comprehensive Guide for Beginners

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Waiting for the growth spurt in your business to be upon you before you take action could leave you (and any employees) floundering with unfamiliar software or processes. This can lead to mistakes, human error, and a loss of customer trust. However, by putting in a few necessary measures and taking some vital steps, you can make your business growth an effortless affair.

#1 Using cloud based software

Cloud based software is much more scalable than trying to cope with the limitations of those housed in traditional data centers. This is because it can be easily accessed by a growing workforce regardless of where they’re located and can store an almost infinite amount of data. This then means that as your business grows, it can expand with you rather than you needing to pay out for additional hardware to cope with its running and storage facilities.

#2 Empowering your employees

It’s also a good idea to get your head around training your employees from the start and being aware that this isn’t a one-time-only event. Your employees will need continuous training if they’re going to be valuable to your business and perform their daily tasks effectively and efficiently. Your HR department should take control of organizing and scheduling this in-house training.

However, if it comes under your remit, you’ll have to seek the help of professional trainers to visit your business and train your employees for you. This will help them use and understand the software they require, complete very basic troubleshooting, and could even help them cope with difficult situations or customers.

#3 Your pricing strategies

It’s highly likely that as your business grows and time goes on, your expenses are going to change. Unless you’re on the ball with this, you could find that the prices you’re selling your products or services at could be leaving you with less and less of a profit margin.

Taking this incredibly important fact on board will make you see that you’ll have to keep an eye on what you’re offering your customers. Initiating the use of price optimization software could help you with your price management and ensure that your profit margin isn’t eaten into and your financial risk is kept under control.

#4 Product and services research

It’s likely that you started your business with just one or two products or services in mind to offer customers. Over time, the need in the market that you set out to supply is going to change to incorporate more products and services to quench your customers’ requirements. To get this right you’ll have to do thorough research into what your customers want, what they’re willing to pay, and how you can satisfy the demand.

It’s therefore a good idea to always have this research ticking over in the background, even when you feel it isn’t really necessary. Then, when the time comes, you already have a product and a plan that you can put into action and launch quickly.

Also Read : The 5 Most Profitable Online Store Ideas To Start In 2021

The post Building Your Business With Maximum Profit And Scalability In Mind appeared first on Stuff In Post.

Business Benefits of PRINCE2

Enhanced Project Governance

One of the main advantages of using PRINCE2 is that it improves project governance. A well-defined governance structure with clearly defined duties, responsibilities, and decision-making procedures is provided by PRINCE2. A governance framework that promotes accountability, transparency, and alignment with business objectives can be established by organisations through the implementation of PRINCE2. Organisations can better keep projects under control, reduce risks, and guarantee that projects deliver as promised within agreed-upon parameters when they use this systematic approach to governance.

Standardisation and Consistency

The PRINCE2 framework encourages uniformity and consistency in how a company handles projects. Projects can be started, planned, executed, and closed consistently when organisations use PRINCE2 as a standard methodology. No matter the size, complexity, or type of project, this standardisation guarantees consistent execution. Project delivery becomes more efficient, predictable, and repeatable for organisations.

Improved Risk Management

An enhanced approach to risk management is available in PRINCE2, a robust framework for recognising, evaluating, and controlling risks at every stage of a project’s lifecycle. PRINCE2 is a project management framework that emphasises proactive risk management. It provides methods and tools for spotting risks, gauging their probability and effect, and creating plans to deal with them. Organisations can improve their resilience, capability to complete projects on schedule and under budget, and ability to reduce the effect of risks on project outcomes by using PRINCE2.

Focus on Business Justification

To ensure that projects align with organisational goals and provide tangible benefits to stakeholders, PRINCE2 heavily focuses on business justification. PRINCE2 mandates a thorough business case development and evaluation process to determine whether a project is worthwhile and feasible. An organisation can optimise resource allocation, minimise waste, and maximise the value delivered by projects by prioritising them based on their potential return on investment and strategic alignment.

Improved Stakeholder Engagement

One of the most essential things that can make or break a project is the level of stakeholder engagement. PRINCE2 gives you the tools to keep stakeholders engaged throughout the project. Finding and engaging essential stakeholders early in the project, asking for their feedback, and managing their expectations effectively are all aspects that PRINCE2 stresses. By implementing PRINCE2, businesses can strengthen their connections with stakeholders, encourage teamwork, and guarantee project outcomes to fulfill their expectations.

Better Change Management

Since change is constant in project management, PRINCE2 offers a systematic way to handle changes as they arise. To help organisations weigh the pros and cons of proposed changes, consider other possibilities, and ultimately decide whether to move forward with the change, PRINCE2 includes change control processes. Organisations can decrease the negative impact of change, keep projects stable, and ensure changes are implemented well by using PRINCE2.

Increased Project Success Rate

Adopting PRINCE2 ultimately results in a higher percentage of successful projects. The Projects in Controlled Environments (PRINCE2) methodology gives businesses the tools they need to complete projects on schedule, within budget, and up to quality standards by offering a solid foundation for project management. Projects are more likely to be successful, and stakeholders are happier when organisations use PRINCE2 to reduce risks, make the most of opportunities, and optimise project outcomes.

Continuous Improvement

With PRINCE2, organisations can improve future project delivery by identifying areas for improvement, capturing best practices, and implementing changes through regular project reviews, lessons learned sessions, and post-project evaluations. To help organisations adapt to changing market conditions, optimise processes, and drive ongoing innovation in project management practices, PRINCE2 promotes a culture of continuous improvement.

Conclusion

PRINCE2 is an excellent tool for businesses looking to improve their project management skills and see more success after implementing it. The PRINCE2 framework offers a full range of improvements to project governance, standardisation, risk management, and stakeholder engagement, all of which contribute to quicker and more efficient project delivery. Organisations can increase their project success rates and business value by adopting the PRINCE2 methodology and investing in PRINCE2 Training. This methodology drives efficiency, effectiveness, and excellence in project delivery.

Also Read : The Definition Of Business Process Outsourcing and Its Benefits

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The old assessment of execution techniques, which much of the time rely just upon administrative assessments, are presently being subbed with various criticism systems. Organisations can get a decent comprehension of a singular’s benefits, deficiencies, and opportunities for development by acquiring input from various sources
.
Associations are consistently searching for ways that will upgrade execution, advance representative turn of events, and speed up hierarchical outcome in the quick and serious business climate of today. In this hunt, a viable apparatus that has acquired advance is the 360-degree criticism components when utilised with precise assessment procedures. By gathering criticism from peers, bosses, workers, and, surprisingly, different gatherings included, this all encompassing technique gives a top to bottom outline of a singular’s exhibition.

Perceiving Various Assessments

An input cycle, some of the time alluded to as multi-rater assessment or multi source evaluation, collects execution assessments for a person from a great many sources who have various levels of communication with the person. Bosses, colleagues, direct reports, clients, and different clients are a couple of occasions of these sources. When contrasted and customary assessments of execution, which normally incorporate contribution from a solitary source (frequently the boss), 360-degree criticism offers a significantly more complete and even handed evaluation.

Organisations might acquire a more exhaustive and exact comprehension of a representative’s presentation, conduct, and effect on others by mentioning input from various sources. This thorough point of view empowers centred endeavours to advance improvements that are doable to foster centred drives for development that relate to every individual’s interesting requirements and objectives.

A portion of the purposes of perceiving 360-degree assessments are –

1. Multi-Perspective Information:

• Input is gathered utilising various assessments from partners, bosses, subordinates.
• This gives an inside and out appreciation crafted by an individual, considering various viewpoints and cooperations inside the organisation.

2. Complete Assessment:

It gives an inside and out appraisal of a singular’s resources, liabilities, and possible regions.

It incorporates perspectives from all levels of the organisation’s construction, going past commonplace hierarchical assessments.

3. Expanded Attention to Oneself:

It gives individuals a more intensive comprehension of how others view their exercises, lead, and capacities.

It attracts attention to vulnerable sides and potential development regions, which energises reflection and development in oneself.

4. Help with the Putting forth of Objectives:

It empowers people to interface the targets and goals of the association with their very own objectives.

5. Upgrades Communications:

It energises positive input from colleagues, subsequently uplifting open correspondence and trust.

It further develops joint effort as well as cooperation by fortifying connections among workers and their partners, supervisors, and subordinates.

6. Lays out Needs for Improvement:

It centres thoughtfulness regarding regions in which people could need extra support, guidance, or assets for upgrading their exhibition.

It gives associations the ability to customise drives for advancement to fulfil specific prerequisites for capability and deficiencies of abilities.

Upgrading Execution with Advancement and Criticism

Working on the exhibition of people also as associations can be one critical benefit of consolidating 360-degree appraisal and evaluation structures. First of everything, 360-degree criticism gives colleagues a reasonable comprehension of their assets and areas of progress and potential, empowering them to assume a sense of ownership with their own proficient development. Workers that have noteworthy experiences have a more prominent ability to recognize regions for improvement, put forth relevant objectives, and consistently search out development prospects.

In addition, 360-degree criticism advances open correspondence, straightforwardness, and continuous development inside organisations. Associations might make a culture where supportive analysis is esteemed and workers are recognized and given consolation in their improvement as experts by mentioning criticism from various sorts of sources. This criticism culture advances imagination, cooperation, and joint effort through the organisation as well as working on individual execution.

Organisations might find high-possible ability, close execution holes, and coordinate self-improvement objectives with organisation objectives using 360 evaluation devices and criticism advances really. Organisations can foster centred instructing activities, mentorship programs, and instructive projects to foster ability as well as upgrade generally speaking execution capacities through utilising information driven bits of knowledge.

Best Methods for Execution

Albeit 360-degree input and evaluation advancements offer many benefits, their effective execution requires cautious preparation, contribution of partners, and correspondence. To work on the cycle’s viability, think about the accompanying proposed rehearses:

Clear Goals

Lay out clear goals and focuses for the criticism cycle, ensuring that those targets are in accordance with the mission and basic beliefs of the organisation.

Privacy

Ensure members of their obscurity and secrecy to advance real to life banter and authentic criticism without stressing over outcomes.

Preparing and help

To ensure members in the useful analysis process comprehend what their obligations are, offer them preparation and support.

Quality confirmation

Quality confirmation incorporates careful testing, approval, and occasional updates to guarantee the exactness and trustworthiness of assessment hardware.

Activity Arranging

In light of criticism results, lead smart conversations and meetings for laying out a game plan, empowering individuals to characterise Shrewd (Explicit, Quantifiable, Feasible, Important, Time-bound) improvement objectives.

Customary Criticism

Advance a culture of unaltered correspondence and contribution by advancing customary gatherings and assessments to follow progress and give help.

Conclusion

Utilising 360-degree criticism and appraisal designs might change how organisations support worker development and execution improvement. Organisations can find improvement potential open doors, make a culture of ceaseless headway and learning progress, and get a total information on individual execution by utilising contemporary assessment methods and getting data according to various perspectives. Platforms like Mercer | Mettl utilised for applicant assessment. Be that as it may, for execution to find success, there should be responsibility, correspondence, and a focus on encouraging a climate where information can be viewed as significant, helpful, and essential to the outcome of the business in question. Associations might achieve practical execution greatness in the present profoundly cutthroat climate and deliver the maximum capacity of their representatives by using the force of 360-degree appraisals and criticism advancements.

Also Read : How To Choose The Best Professional Notebook For Your Business

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In this blog post, we are going to talk about the immense importance of sex education in young adults and how normalising the discussion of sextoys can empower individuals with a deeper sense of self-love and encourage body autonomy.

1 – The Importance of Sex Education

So, why is sex education so important and something to be wholeheartedly embraced?

• Sex education plays a crucial role in empowering young adults with knowledge about their bodies, consent, and healthy relationships. As the saying goes: “Knowledge is power” and there has never been a more apt example of this than in educating young adults about sex.
• Comprehensive sex education empowers individuals with informed decision-making, promotes better sexual health, and reduces the risk of life-altering unplanned pregnancies and sexually transmitted infections (STIs).
• By providing people with accurate information about sexual pleasure and the use of sextoys as part of a healthy and consensual sexual experience, sex education can help individuals develop a positive and confident attitude towards their own bodies and desires – and indeed that of their future sexual partners.

2 – Normalising Masturbation and Self-Love

Why is there so much shame surrounding masturbation and self-love and why is it so important to normalise these perfectly natural and inherently human endeavours?

• Masturbation is a natural and healthy aspect of human sexuality, yet it is often stigmatised and rarely discussed openly. There are several institutions that have contributed to this taboo over the years, but we won’t get into that. This article is all about moving forward!
• By having open discussions about masturbation in sex education, we can promote a positive understanding of self-pleasure and emphasise its importance for sexual exploration, stress relief, overall health and well-being, and self-discovery.
• Normalising masturbation helps individuals develop a more intimate relationship with their bodies, fostering self-love, body acceptance, and personal empowerment. It can also help people to better respect others.

3 – Breaking the Taboo: Talking About Sextoys

It’s time to break the taboo! There’s no shame in talking about or using sextoys:

• Sextoys are valuable tools for self-exploration, pleasure, and sexual satisfaction, but their discussion is often met with embarrassment or shame.
• Encouraging open conversations about sextoys within sex education programs can help debunk myths, reduce stigma, and normalise their use as a part of a healthy and consensual sexual experience.
• By acknowledging sextoys as valid and positive additions to sexual exploration, we promote a culture of acceptance and empowerment, thus allowing individuals to make their own, informed choices about their own pleasure and sexual well-being.
• Ultimately, the message we need to send young adults is that whatever they choose to do in the comfort of their own home, with or without a trusted sexual partner, is no business of anyone but their own.

4 – Embracing Body Autonomy

It’s time to embrace body autonomy and educate people on the fact that each individual is and should be in full control of their own bodies:

• Discourse around sextoys and sex education empowers individuals with body autonomy, emphasising that everyone has the right to explore their own desires and preferences however they choose (provided it is in a safe, healthy, and consensual environment of course).
• By providing detailed, science-backed, information and promoting open discussions, we encourage individuals to take ownership of their bodies and make informed decisions about their sexual experiences – now and in the future.
• Embracing body autonomy through sex education and the normalisation of sextoys helps build a culture that respects personal boundaries, consent, and diversity in sexual expression.

Conclusion

Young adults need to understand that masturbation is as normal as going to the toilet and flushing the waste from your body – just as taking a shower and cleansing the day’s dirt is important for personal hygiene, health, and body confidence.

When there are so many incredible physical, emotional, and mental health benefits to self-pleasure and sexual gratification, it would be a crime to withhold this information from those who need it the most!

Also Read : The Top Items That Every Business Traveller Needs.

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You can understand this concept in detail by taking up the price action CPR course from Upsurge. club. In this article, you can learn the CPR indicator trading strategies along with an example.

CPR Indicator: Usage and Formula

CPR indicator is used in candlestick charts to identify the support or resistance levels. At the support level, the stock price touches its lowest level and after that, it will only rise. At the resistance level, the price of the stock touches its highest level and it will only fall after that.

The three pivot points in the CPR indicator are as follows:

Pivot Point (PP) = (High Price + Low Price + Close Price) / 3
Bottom Central Pivot Point (BC) = (High Price + Low Price) / 2
Top Central Pivot Point (TC) = (Pivot Point – BC) + Pivot Point

where you can use the last trading day’s high, low, and closing price of stock.

Example of CPR Indicator

For example, if XYZ stock’s last trading day’s high price is ₹100, the low price is ₹75 and the closing price is ₹88. Then, the three pivot points in the CPR indicator are:

Pivot Point (PP) = (100 + 75 + 88) / 3 = 87.66
Bottom Central Pivot Point (BC) = (100 + 75) / 2 = 87.5
Top Central Pivot Point (TC) = (87.66 – 87.5) + 87.66 = 87.82

Case 1: If today the stock opens at ₹89, then it is showing a bullish nature because it is trading above the TC level. You can consider buying this stock and the TC point will act as the support level.

Case 2: If today the stock opens at ₹87, then it is showing a bearish nature because it is trading below the BC level. You can sell the stock and the BC point will act as the resistance level.

3 Trading Strategies in CPR Indicator

Here are the three trading strategies that you should know about while using CPR in price action strategy.

1. Virgin CPR

In virgin CPR, the price of the stock does not cross the three CPR lines and has a 40% chance of not crossing. In this scenario, CPR can either become a strong support or a resistance level.

2. Prices Trading Between the CPR Points

If a stock is trading somewhere between the three CPR points, then the price can go sideways. If the gap between the top and bottom CPR is large, then you can buy the stock at the BC level and you can keep the selling target at the TC level.

3. Prices Trading Above TC or Below BC

If a stock is trading above the TC level, then it indicates a buying action and the TC line will act as a support level. On the other hand, if a stock is trading below the BC level, then it indicates a selling action and the BC will act as a resistance level.

Conclusion

CPR indicator will help you identify the price trend of the stock using three pivot points. It also helps you in setting up the support or resistance levels. If the price of the stock is above the TC, you can buy the stock and if it is below the BC, then you can sell the stock.

You can understand the CPR indicator and dig into its working by taking up the price action CPR course on Upsurge.

Also Read : A Comprehensive Guide to Market Capitalization of Cryptocurrencies

The post How To Use CPR Indicator In Price Action Strategy? appeared first on Stuff In Post.

Can I open an online store without technical knowledge? 

A real formula for success does not exist, but that for failure is very clear and is based on improvisation. Here are the technical aspects you need to consider when opening an e-commerce.

Selling products or services online with e-commerce may seem simple, but it differs from setting up any other business reality.

An e-commerce project must include a business plan because only correct analysis and planning can help keep the reins of online sales and be functional for planning the budget and timing.

The business plan is a preparatory document that describes the business project and must open with a summary of the project and then deal with these topics in detail:

• the concept of the activity
• the company description
• the target
• market analysis and competition analysis
• the marketing strategy
• the general organization of the company
• financing
• analysis of risks and possibilities

Only once this document has been developed can we proceed with a more technical analysis relating to the development of e-commerce. All this provided that you have arranged all the necessary bureaucratic aspects, such as opening a VAT number and communicating with the Revenue Agency.

Technical-strategic aspects for creating a site

When analyzing the technical aspects of e-commerce, the store itself must be considered. Depending on the type of online store (number of products or services in the catalogue, type of payment processing, any cumbersome additional features), you will have to make different decisions about different technical aspects.

Domination

Normally, e-commerce sites are published on .com domains, but purchasing is also advisable. This is necessary because if the second domain was purchased by someone else to put a similar or even different website online, a conflict could arise such that in searches on search engines, the traffic would be dispersed between the two sites. Users would need help understanding or recognizing a unique feature of your e-commerce. The domain can be purchased online or from hosting providers or CMS platforms to create e-commerce.

Hosting

Upstream, in the technical analysis phase, it is necessary to find out about the best hosting plans to identify the one that will host your e-commerce. A good hosting service must provide at least a daily or weekly backup that is always available for possible restoration (the site could be hacked, tampered with, compromised, etc.). When choosing hosting, an e-commerce site should focus on dedicated servers. Shared hosting may work at first, but in the future, as the online store needs more resources (because the product catalogue, traffic, functionality, and complexity increase), switching to dedicated solutions is necessary. Finally, always evaluate the technical support offered, which must be quick and efficient, so prioritize those who offer 24-hour assistance all week and guarantee maximum response times.

Security

The hosting service provider should guarantee a series of features for the site’s security. The first of these is the installation of an SSL certificate, which ensures that sensitive information provided by users (personal and payment data) remains confidential without being intercepted by third parties. In this way, the HTTP protocol will appear in the e-commerce URL, signalling to potential customers that it is a secure e-commerce.

Content creation

Successful e-commerce is able to offer users what they are looking for at the price they expect. The contents represent the true strength of an online store because the clearer, more precise, but also original they are, the more interesting the e-commerce will be in the eyes of users, sometimes even overcoming price barriers.

Technically, you need to consider various types of content when you decide to create an e-commerce site of this type:

“Static” page texts

In e-commerce, you must provide a Homepage, where boxes will mostly appear with references to the latest products inserted, a very short presentation text and updated social media feeds. An “About us” page is essential, where you must explain where your project comes from and a Contact page with headquarters, contact details, a map, and any physical stores.

“Dynamic” page texts

Even an e-commerce site can benefit from a “Blog” section because the frequent publication of content within the site makes it dynamic in the eyes of search engines. This means gaining positions in results. However, you must plan an editorial calendar and identify a resource to take care of it (calendar, editorial and publication).

Product sheet texts

Each product must be correlated with a technical data sheet, a general presentation, and all the details that make sense to include for certain products (nutritional ingredients for food, performance for technology products, safety certifications for children’s products, etc.).

Product images

Each product must have one or more photos that clearly show every detail. Therefore, they can be photos in lightboxes with a neutral white or black background or photo set (in their use context). The important thing is that they are of good quality while paying attention to their weight when uploading to the website.

Explanation video

Videos convert more than words and images, so you should plan to include in your budget the filming of videos explaining the products, in which they are shown in their functions and characteristics. You will need a storyboard, a camera person, a suitable logo, an explanation voice and a video editor.

Post-launch activities online

Once e-commerce is online, it will be brought to web users who do not know ​​its existence. To do this, it is necessary to invest time in creating organic content on social networks and money in Ads. The results that a strategy combining a purely organic online communication editorial calendar and a paid one can bring are superior to those you would slowly achieve without investing anything.

To improve your online positioning by ensuring that e-commerce gains positions in search engines, you can put three activities into practice.

Investments in Ads

After identifying the social networks best suited for your e-commerce, you must consider the investments you will make in campaigns aimed at reaching your target. In general, Facebook and Instagram are for the b2c sector and LinkedIn are for the b2b sector, but a lot depends on the product or service category.

With Ads, you can define a total monthly investment, which will allow you to reach a personalized audience with parameters that you can set based on your Buyer Personas, start one or more campaigns and monitor the results day by day. The same goes for Google, where you have to invest to increase traffic on your e-commerce, starting from searches made directly on search engines.

SEO

Doing SEO means many things, including optimizing e-commerce by inserting titles and descriptions for each page writing the texts of products and other pages with keywords that index them for those searches. The URLs of the pages must also be defined in a simplified way with the descriptive keywords of the page (they must contain the name of the product to be sold online and the reference category).

Link building

Always aimed at increasing traffic on your site, a link-building strategy involves planning articles on external portals with an e-commerce link. In practice, you identify sites with good domain authority, propose to them the publication of an article on a topic that concerns your products or services and insert one or more links within the text (in a natural, not merely promotional manner ) to a page of your e-commerce, preferably to another of your articles. In this way, e-commerce receives traffic from authoritative external sources and increases its value, which also depends on the coherence of the two topics.

Economic aspects: the costs of a site

Creating a site is only possible with an investment, and opening an online store necessarily requires an initial cost plan. This doesn’t mean that under tens of thousands of euros is not possible, but it’s not even imaginable to spend 200 euros and expect to become the new Amazon.

Here’s what you need to consider in terms of costs.

Technical costs

When you create e-commerce, you can certainly use free, open-source platforms, but at a certain point, investing in more complex features will inevitably be inevitable. For example, Prestashop is free, but to customize the site template or add features, you must purchase them on the official PrestaShop Addons marketplace. Once the platform has been chosen, purchasing the domain, i.e., the e-commerce address, either directly on the platform or through other providers, is necessary. We also consider each platform’s assistance and, therefore, the hosting costs, ranging from 50 euros for shared hosting to 1000+ euros for dedicated hosting.

Construction costs

The e-commerce content must be written from an SEO perspective, the images taken with professional photos in light boxes or in the studio must be set, and everything must be entered into data entries on the site. Each item has its cost, which is reduced if you have someone internally who will take care of these interventions, while if you have to outsource, you could involve two figures.

Graphics costs

If you want your e-commerce to have customized graphics, you will need a graphic designer and a developer. The first is to create the graphics files for the pages, and the second is to recreate them on the site, whether from the platform or in a personalized way with code. Costs increase in the second case because a custom site costs more than one based on an open-source CMS in which to purchase individual modules.

Advertising costs

The site must be promoted; therefore, you must include in the costs the monthly advertising budget, the channel management budget (if you entrust it to an external agency) and one-off advertising expenses such as sending DEMs to databases of external companies.

In Conclusion

The technical aspects of creating an e-commerce must be taken into consideration immediately. They must immediately be postponed until the initial budget is confirmed because they will represent an important cost item. Consider the choice carefully based on the business plan and the complexity of the online store.

Also Read : The 5 Most Profitable Online Store Ideas To Start In 2021

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Setting the Stage: What is Home Staging?

Home staging is more than just adding a few throw pillows or rearranging furniture. It’s a meticulous process to showcase a property’s potential by highlighting its best features and creating an inviting atmosphere. The goal is to encourage potential buyers or tenants to picture themselves residing in the property, from decluttering and depersonalising to emphasising vital architectural elements. Staging morphs a property into an envisionable space for potential occupants to visualise as their future home.

Elevating the Atmosphere: The Art of Transformation

Home staging is akin to a theatrical performance where each room becomes a stage set. It involves a careful selection of furnishings, strategic lighting, and tasteful decor that harmoniously blend to elevate the property’s ambience. The art lies in curating an atmosphere that not only captivates but also feels livable and welcoming. Through a balance of aesthetics and functionality, staging orchestrates a transformation that resonates deeply with visitors.

This transformative process isn’t solely about aesthetics; it’s about creating an experience. Every element, from the placement of furniture to the choice of artwork, is meticulously curated to evoke a sense of belonging and comfort. The ultimate aim is to craft an environment where potential buyers or tenants feel an emotional connection, sparking their imagination and making the property feel like home.

Creating an Emotional Connection

The art of home staging is deeply rooted in psychology. It’s about evoking emotions and creating a connection between the property and the prospective buyer or tenant. A well-staged home triggers positive emotions, making visitors feel welcome and inspired. From warm lighting that sets a cosy ambience to strategically placed mirrors that enhance space, every detail contributes to shaping a memorable and appealing first impression.

Highlighting Potential: Maximising Space and Functionality

Successful home staging isn’t centred on concealing imperfections; it’s about spotlighting a property’s possibilities. By optimising each room’s layout and functionality, staging can create an illusion of larger, brighter, and more adaptable spaces. Strategic furniture arrangement, neutral colour schemes, and tasteful decor collectively contribute to amplifying the perception of space and functionality.

A Competitive Edge in the Market

In the competitive landscape of the UK real estate market, home staging offers a distinct advantage. Properties that undergo professional staging typically distinguish themselves in listings, drawing increased attention and often fetching higher selling prices or rental rates. A well-staged property communicates value, setting it apart from the competition and significantly shortening its time on the market.

Adapting to Changing Trends

Trends in interior design and property preferences are in a perpetual state of change. Home staging adjusts to these changes, guaranteeing that your property aligns with present-day styles and fulfils the expectations of potential buyers or tenants. Professional stagers possess a deep understanding of design trends and market demands, allowing them to customise staging techniques that resonate with the intended audience.

Appealing to Online Audiences

In an era where digital presence is paramount, home staging plays a crucial role in online property listings. Beautifully staged properties capture attention, enticing potential buyers or tenants to scroll through numerous listings online. Professional photography paired with a well-staged property can increase online engagement and interest.

A Collaborative Effort

Effective home staging often involves collaboration between sellers, agents, and professional stagers. Sellers play a pivotal role in preparing the property for staging, ensuring it’s clean, decluttered, and well-maintained. Real estate agents work in tandem with stagers to market the property effectively, emphasising its staged features in listings and showings.

Conclusion: Elevating Property Appeal

In the dynamic world of real estate, where first impressions wield immense influence, home staging emerges as a game-changer. It transforms properties from ordinary spaces into captivating homes that resonate with potential buyers or tenants. The art of staging goes beyond aesthetics; it creates an emotional connection, maximises a property’s potential, and sets the stage for a compelling first impression. For those navigating the UK real estate market, embracing the transformative power of home staging could be the key to unlocking a property’s full potential and captivating the hearts of potential buyers or tenants.

Also Read : Tech And Real Estate Marketplaces: The Digital Revolution In Property Buying And Selling

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Best Intraday Trading Strategies

Day trading is all about getting the right timing and understanding the market. A solid intraday trading plan comes together through analysing the technical aspects, applying what you’ve learned in real situations, using indicators and managing risks wisely.

With consistent practice, you can become skilled at day trading. It’s important to protect yourself from potential losses by setting stop-loss limits when you engage in day trading. Discovering a trading style that fits your needs and personality is crucial for long-term success. Below is a collection of successful intraday trading strategies that have proven effective in the Indian market.

1. Moving Average Crossover Strategy

• A moving average crossover occurs when two different lines representing moving averages intersect. This is a tool in technical analysis that helps you know when to enter or exit a trade.
• Moving averages are not instantaneous and may lag. The crossover method might not catch the exact high and low points. However, it can still be useful in recognising the main part of a trend.
• If the moving averages cross each other, it could indicate that the trend is likely to change soon, giving you an opportunity for a better entry point.
• It’s important to note that while crossover systems work well in volatile or trending markets, they are not as effective in a sideways or ranging market.

2. Momentum Trading Strategy

• The momentum strategy in intraday trading is all about riding the wave of market momentum. The idea is to identify stocks that are likely to experience significant changes in the market trend and take advantage of those shifts. This makes it one of the most effective intraday strategies.
• Traders use this strategy to buy or sell stocks based on these changing trends. The selection of stocks is influenced by the latest news, announcements of takeovers, quarterly earnings reports and other relevant factors.
• Intraday traders need to stay updated on such news related to the stocks on their watchlist and execute buying or selling orders accordingly. Since stock prices can change rapidly due to various external factors, intraday traders must make swift decisions to capitalise on potential returns.
• The duration for which traders hold onto the shares is determined by the ongoing momentum in the market. In essence, the momentum strategy involves aligning your trades with the prevailing market trends to maximise potential gains.

3. Breakout Trading Strategy

• In the world of intraday trading, perfect timing is key when buying and selling securities within the same day. The top intraday trading strategy involves identifying stocks that have broken free from their usual trading range.
• Another approach is to pinpoint stocks entering a new price range. In simpler terms, traders need to recognise specific points where stock prices either go up or down significantly. If the stock prices go above this point, intraday traders see it as an opportunity to go long and buy shares.
• Conversely, if the stock prices drop below this point, it signals a chance for traders to go short or sell shares. The core concept behind this strategy is that once share prices cross these critical points, the trend is expected to continue, and at the same time, volatility is likely to increase.

4. Scalping Strategy

• The scalping strategy in trading focuses on making profits from tiny price movements. This technique is frequently employed by intraday traders involved in buying and selling commodities. Additionally, it is commonly used by those who engage in high-frequency trading.
• It’s important to note that in this strategy, the basic or technical setup doesn’t matter much. Instead, the emphasis is on closely observing the price movements.
• For those adopting this intraday trading approach, it’s crucial to select stocks that are both liquid and prone to volatility. Additionally, implementing a stop loss for all orders is essential to manage risks effectively.

5. Gap and Go Strategy

• The Gap-and-go strategy, often considered the top pick for intraday trading, revolves around spotting stocks that lack pre-market activity. This strategy hinges on the opening price of these stocks, creating a gap between the closing price of the previous day.
• When a stock opens at a higher price than the previous day’s closing price, it’s termed a gap up. Conversely, if it opens lower, it’s called a gap down. Intraday traders employing this strategy seek out and purchase such stocks, anticipating that the gap will narrow before the trading day concludes.

Conclusion

The tax on intraday trading is a crucial factor that investors need to consider while evaluating the overall profitability of their trading activities. When it comes to intraday trading, there are different approaches to earn returns. It’s important to fully grasp a chosen day trading strategy before putting it into practice for financial gains. Also, it’s important for individuals to keep up with the latest stock market news and track market trends to make the right decisions at the right moment.

Also Read : Can You Have Multiple Trading Accounts In India?

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